Our Process

As a business owner or manager, you are looking at ways to enhance and handle your marketing and strategic activities to grow your business. Whether the reason be a lack of time, resources or expertise, you’ve decided it is time to start the process of working with the team at Road 55.

While some are individual projects, we work in a monthly retainer model with the majority of our clients.

While each partner client has different needs, we work closely with them to determine the best ideas, the best strategy and the best tools to create and deploy content that connects.

DISCOVERY

We learn about you and your business to gain an understanding of your needs, challenges, opportunities and your budget.

CREATIVE

We take what we’ve learned and present you with a creative concept and strategic approach that fits within your budget and the goals you wish to achieve.

SCRIPT

We work with your team to develop a detailed script that includes all of the essential information and messages you want to convey to your target audience.

PLANNING (PRE-PRODUCTION)

Once the final script and key points have been approved, we work with you to plan and schedule every phase of the project.

PRODUCTION

Includes shooting video and creating or acquiring all of the various images, graphics and audio elements that are needed to complete the project. 

EDITING (POST-PRODUCTION)

Once all of the necessary elements have been created and gathered, our talented post-production team puts it all together in the form of a “first cut” for your review.

REVISIONS & FINAL APPROVAL

Based on your feedback, we make whatever changes are required and deliver a final version of your production for your final approval.

DEPLOYMENT

Once your production has been completed, it’s time to get it out there! We have a vast array of tools to help your content get noticed by your target audience.