Content Engine by Road 55 helps your business show up and stand out — with strategic content built for the new way people are searching today.
We turn your local knowledge and services into content that works — blogs, branded social posts, and visibility tools — designed for real people and modern discovery platforms like Google AI, ChatGPT, and more.
Curious how your business shows up online?
Get a free digital scan and discover missed opportunities.
We scan your online presence
Our custom-built platform uses AI, SEO search tools, and local data to instantly spot gaps and growth opportunities for your organization.
We interview you
In conversation and interviews with you and our team (real local people!), we’ll explore your business, challenges, and opportunities — so we can shape a content strategy that truly fits your goals and voice.
We create key content for your brand
Strategic blog-style articles and social posts designed to help you get discovered and build trust
We offer custom solutions starting as low as $500/month, including:
In a world of AI answers and disappearing clicks, your business needs to own the story that customers find — or risk being invisible.
We build content that works across today’s discovery platforms — not just your website, but search engines, social platforms, and AI tools like ChatGPT and Google’s AI Overviews.
Let's Work Together
At Road 55, our team is made up of strategists, creators, and content pros who live and work right here in Alberta. With years of experience in video, podcasting, design, writing, and digital strategy, we help businesses turn their expertise into content that gets discovered, builds trust, and drives real engagement.
Through Content Engine, we bring together local insight and cutting-edge tools to create content that works — for today’s search and tomorrow’s customers.
Rob LeLacheur, founder of Road 55, is a long-time Edmonton entrepreneur with over 25 years of experience in media, marketing, and helping businesses connect with their audience. He founded Road 55 in 2017 to bring big-brand storytelling and strategy to local organizations — combining creative content with business growth.
With deep roots in Alberta’s business community (and a family legacy in Edmonton dating back over 100 years), Rob believes that local stories deserve to be seen — and heard — in a world that’s rapidly shifting how people search, trust, and choose who they do business with.
Owner of Road 55
We love to work on new projects, big or small. If you want to take the next step to grow your business, we are only one click away.
In the heart of Edmonton is Edmonton City Centre. A wide variety of content was created for their team to showcase their tenants, parking and special events in the downtown core.
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Thrilled to be working with and creating content for one of the top legal firms in the Edmonton region. From founder documentaries to social content to a video podcast series and more!
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Take to the skies with the Elevate Aviation team! We were so proud to work with them as they created this video to further their mission: provide a platform for women and underrepresented groups to thrive and succeed through careers in aviation.
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Working with the artistic team from Sincerely Yours was a great opportunity to show our skills in filming and after effects used throughout the video promoting this amazing new company!
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Their work is so important! Equipping over ten thousand kids each year with equipment to play the sports that they love. We're fortunate to work with this great organization making such a positive impact in our community.
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Unleashed by Results is an amazing series on thought leaders in the areas of leadership and excellence. Hosted by Jeff Tetz, we've been fortunate to work with Jeff and his team for multiple seasons producing this series.
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Sharing the stories and conversations has been at the centre of Forestry Talks with AFPA. We've really enjoyed working with their amazing team creating their video podcast series for use in multiple areas.
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The program is simply amazing! We were honoured to work with the team at the Brain-Computer Interface Program in the Glenrose Rehabilitation Hospital.
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We hit the road for five separate road trip videos to showcase all of the amazing locations, attractions, restaurants and more for Go East of Edmonton. It was a big project with outstanding results!
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It was a great experience working with the senior leadership team in the City of Beaumont to help them capture video for joining their teams and committees.
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Our team loved spending some quality time on the golf course for this PGA Canada tour event - the ATB Classic played at the awesome Northern Bear Golf Course. Capturing the pro-am teams as they arrived on the 18th green, we compiled a custom video for each group to commemorate the occasion!
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For many years, our team has been extremely proud to work with the amazing team at YOUCAN Youth Services to elevate their internal and external brand and communications.
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For years, the Road 55 team has enjoyed travelling all over Alberta and B.C. to film and produce content for the many Jiffy Lube locations.
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