Humour has become one of the most effective ways for brands to stand out, connect, and stay memorable. In a digital space filled with sales-focused messaging, a moment of laughter can stop attention and create a genuine human connection.
Category Archives: Road 55
Story-driven content is one of the most effective ways for businesses to build loyalty and trust. Customers rarely connect with products or services alone. They connect with values, experiences, and the feeling of working with a brand. Storytelling helps bring this to life in a way that traditional promotional messages cannot.
Turn one video podcast into a month of marketing content. Road 55 helps Edmonton businesses repurpose episodes into videos, clips, newsletters, and more.
Every business has defining moments worth remembering. Milestone videos preserve those stories before they fade, helping Edmonton companies celebrate their history, honour their people, and share their journey in a way that builds trust and connection.
Why Start a Podcast in 2025 Podcasts have never been more powerful for businesses, nonprofits, and organizations. What once felt like a niche hobby has become one of the most trusted ways to share stories, build relationships, and stand out in today’s crowded digital landscape. Podcast Listening in Canada Is Exploding This is not just […]
At Road 55, storytelling is at the heart of what we do — and this year, our own story took an exciting turn. Founder Rob LeLacheur has been recognized with NAIT’s Distinguished Alumni Award, celebrating his entrepreneurial success, commitment to community, and long-standing connection to NAIT. “It’s humbling,” Rob says. “NAIT played such a big […]
Road 55 partners with nonprofits and charities in Edmonton to create content that inspires action, builds trust, and expands community impact.







