Why Start a Podcast in 2025
Podcasts have never been more powerful for businesses, nonprofits, and organizations. What once felt like a niche hobby has become one of the most trusted ways to share stories, build relationships, and stand out in today’s crowded digital landscape.
Podcast Listening in Canada Is Exploding
- Recent research from Media Technology Monitor and Triton Digital shows just how much Canadians are embracing the format:
- 39% of Canadian adults listen to podcasts at least once a month
- In English-speaking Canada that jumps to 47%
- Listeners now average 3.9 podcasts per week
- Over 90% of downloads happen on mobile devices
- YouTube is now Canada’s most-used podcast platform
- French-language podcast listening has grown 65% in three years
This is not just about bigger numbers. It is about deeper engagement. Audiences are spending more time with the voices they trust.
Why Businesses in Edmonton and Beyond Should Start a Podcast
Social media posts and reels are useful for quick updates, but they do not leave much space for your full story. Podcasts create room for:
- In-depth conversations that showcase expertise
- Authentic storytelling that builds trust
- Focused attention during commutes, workouts, or walks
Podcasts give Edmonton businesses and nonprofits the chance to share their stories locally and reach new audiences nationally and globally.
One Recording Creates Many Content Pieces
At Road 55 we encourage clients to think like a media company. Each podcast recording fuels a full range of content:
- Full video episode for YouTube and websites
- Full audio podcast for Spotify, Apple, Amazon, and more
- Social media clips for Instagram, LinkedIn, Facebook, and X
- Blog posts and highlights built from transcripts
- Newsletter features to keep audiences engaged
This approach maximizes investment, boosts discoverability, and feeds multiple marketing channels.
The Relationship Builder You Did Not Know You Needed
Every guest brings more than their voice. They bring their network. That means new audiences discover your brand and existing relationships grow stronger. For many organizations podcasting creates new touch points that spark partnerships, sales, and community connections.
Why Now Is the Best Time to Start
Starting now allows you to:
- Build thought leadership in your field
- Showcase your mission, products, or services in an authentic way
- Strengthen connections with clients, partners, and community members
- Combine video and audio to reach people where they already spend their time
The momentum is here and the earlier you start the easier it is to carve out space as a leader.
Edmonton’s Podcast Production Studio
At Road 55 we help businesses, nonprofits, and community groups bring their voices to life. Our Edmonton podcast studio is designed for comfort and professionalism. We can also take the show on the road when needed.
From concept to recording, editing, and promotion, we make podcasting simple, effective, and fun.
Ready to start?
Road 55 is here to help you create a podcast that builds trust, sparks relationships, and gets your brand discovered.
Contact Road 55 today to start your podcast journey.
